31/03/2007

APPLE TAKES A SLICE OFF

For once, we get something Apple-esque at the same time as everyone else. Apple is extending its "Complete My Album" to the New Zealand iTunes store. It's a very good idea. The problem up until now is that if you like a particular song and buy it and then take a shine to the album and buy it too, you double up on that single you've bought. No longer is that the case.

If you choose to buy the album within 180 days of buying a single, they will deduct the $1.79 cost of the single from the balance due for the rest of the album. Apple's also making the deal retrospective for 90 days.Apple says 45 percent of the 2.5 billion songs sold on iTunes were purchased as albums. A progressive move by Apple, one that's good for consumers and will encourage people to listen to music in full album form, as it should be!

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