I've never dealt with Renaissance as a customer - I bought my Apple iPod in Singapore and within two months had left it on an Air New Zealand flight from Brisbane to Christchurch never to be seen again. But I've heard awful things about Renaissance and Apple fanatics are convinced they're getting ripped off by Renaissance which they claim adds a big margin onto Apple products it sells here. That may be the case. A simple comparison shows we pay more than the Australians do for Apple computers and iPods after you take into acocunt the exchange rate. Would it be any different if Apple set up shop here itself? It would if it ran a Dell-like operation, effectively running the New Zealand arm out of Australia like most IT companies do. But I don't think Apple's pricing would suddenly dip with a move to a direct model in New Zealand. What I'd like to see if Apple do take over, is the opening of an Apple store in New Zealand, probably in Auckland, and the formation of the iTunes.co.nz music store. MAybe then we'd be on a footing with other Apple users around the world
My story from the Herald on Renaissance's staunch denial they are about to be retired by Apple...
Renaissance won't bite on Apple rumour
By Peter Griffin